Strategic Marketing /

      65.050.24
      C87
      Cravens, D.W.
      Strategic Marketing / D. W. Cravens, N. F. Piercy. — 7-th ed. — Boston : McGraw-Hill. Irwin, 2003. — 844 p. : іl
0072466650 ISBN 0(- ISBN 0-07-115161-3)