New products management /
65.050.21 C87 Crawford, M. | |
New products management /
M. Crawford, A. Di Benedetto. — 7th ed. — Boston : McGraw-Hill / Irwin, 2003. — 568 p — ( McGraw-Hill/Irwin series in marketing ) 00724716388 |
65.050.21 C87 Crawford, M. | |
New products management /
M. Crawford, A. Di Benedetto. — 7th ed. — Boston : McGraw-Hill / Irwin, 2003. — 568 p — ( McGraw-Hill/Irwin series in marketing ) 00724716388 |