(Np)QÆDHODI DO ROZROBKI MARKETINGOWOÇ STRATEGÆÇ PO ZALU^ENN@ ÆNWESTICÆJ (B/s)E - (NsLABKOWSXKIJ(B, (N`(B.(Nm(B.s ((NkI)QÇW (B:s)E [(NB(B. (NW(B.],s, 2000)
Keywords: (NgOSPODARSXK)QÆ STRUKTURIs)E -- )Qæ(NNWESTUWANNQ(B.s)E