TY  - BOOK
AU  - Rangan,V.K.
AU  - Shapiro,B.P.
AU  - Moriarty,R.T.
TI  - Business Marketing strategy: cases, concepts, and applications
SN  - 025616911XX
PY  - 1995///
CY  - Чікаго
PB  - Irwin
ER  -