TY  - BOOK
AU  - Ulrich,K.T.
AU  - Eppinger,S.D.
TI  - Product desing and development
T2  - McGraw-Hill/Irwin series in marketing
SN  - 00724714688
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill / Irwin
ER  -