(NzB)QÆRNIK SITUACÆJNIH (B((NKEJSOWIH(B) (NZAWDANX Z NAW^ALXNIH DISCIPLÆN (B"æ(NNNOWACÆÇ TA ÆNNOWACÆJNA EKONOMÆKA(B", "æ(NNNOWACÆJNIJ ROZWITOK PÆDPRIÃMSTWA(B", "æ(NNNOWACÆÇ TA MARKETING ÆNNOWACÆJ(B", "(NmARKETING ÆNNOWACÆJ(B", "Digital-marketing", "(NtEHNOLOGÆÇ TA NOWACÆÇ(B" :s)E (NNAW^(B. (NPOS)QÆB(B. /s)E - (NbUDN)QÆKEWI^(B, æ. (Nm(B.s)E ()Qæ(NRINA mIHAJLÆWNA(B)s)E; (NwENGER(B, )Qã. æ.s)E; (NkIFQK(B, (No(B. (Nw(B.s ((NoLEKSANDR wASILXOWI^(B)s; (NkRUPENNA(B, )Qæ. (Na(B.s)E; (Nm(B-(NWO OSW)QÆTI Æ NAUKI uKRAÇNI(B.s)E; (N~ERN)QÆW(B. (NNAC(B. (NUN(B-(NT ÆM(B. (N`RÆQ fEDXKOWI^A(B,s)E (NeKON(B. (NF(B-(NT(B.s ((N~ERN)QÆWCÆ (B:s)E (N~ERN)QÆW(B. (NNAC(B. (NUN(B-(NT ÆM(B. (N`RÆQ fEDXKOWI^A(B,s)E, 2021)
(Nb)QÆBLÆOGR(B.: (NS(B. 128-131 . - (NbÆBLÆOGR(B. (NW PÆDRQDK(B. (NPRIM(B.s)E
Keywords: (NeKONOM)QÆKAs)E -- )Qæ(NNNOWACÆÇs)E -- (NnAW^ALXN)QÆ WIDANNQ(B.s)E; (N~ERN)QÆWECXKIJ AWTOR(B.s)E